Job Summary Section:
Safaricom PLC is looking for a dedicated Research Manager in Nairobi to lead market research and customer insights initiatives that will shape strategic decisions and product innovation. This full-time role is ideal for someone with strong analytical skills and proven experience driving business impact.
Job Details Table:
Job Type | Qualification | Experience | Location | Job Field
Full-time | Bachelor’s in Marketing/Economics/Statistics (Master’s preferred) | 4-7 years | Nairobi, Kenya | Market Research / Consumer Insights
Role Overview:
As Research Manager at Safaricom PLC, you’ll play a critical role in understanding market dynamics and customer behaviour, turning raw data into actionable insights that inform everything from product design to marketing strategy. You’ll be working in a dynamic, fast-moving telecom environment, where your findings will directly influence major business decisions.
Key Responsibilities (H3):
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Design and execute quantitative and qualitative research studies end-to-end.
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Analyse data, translate findings into clear business recommendations, and present to senior stakeholders.
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Manage budgets and relationships with external research agencies or vendors.
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Maintain and update a repository of market and consumer research assets.
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Lead consumer segmentation and attitudinal studies to guide targeting and product positioning.
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Collaborate with cross-functional teams (product, marketing, analytics) to ensure insights drive action.
Qualifications & Experience (H3):
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Bachelor’s degree in Marketing, Economics, Statistics, Social Science or related field (Master’s preferred).
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4-7 years of experience in market research, consumer insights or analytics roles.
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Proficiency with survey design, statistical analysis and tools such as SPSS, R, Python or equivalent.
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Excellent communication skills and ability to influence stakeholders.
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Proven track record of turning research findings into business results.
Preferred Skills or Certifications (H3):
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Experience in telecommunications, fintech or mobile commerce.
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Familiarity with multi-country research projects across East Africa.
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Certification in market research or data analytics (e.g., Esomar, Insights Association) an advantage.
How to Apply (H3):
Interested candidates should visit the Safaricom PLC careers portal to submit a tailored CV and a one-page summary of a recent research project (including method and business impact). Follow the job reference posted on the careers site and apply before the stated deadline.
