Marketing Communications Coordinator at Karunguru Coffee & Tours Ltd (KCTL)
Karunguru Coffee & Tours Ltd (KCTL) is a 4th generation heritage-driven agribusiness and experiential
tourism brand that also offers hospitality. It is the culmination of four generations of passion and
dedication to cultivating exceptional coffee and cherished memories into every cup brewed. We offer immersive, authentic experiences that blend hospitality and Agritourism from our coffee tours
to heritage stays at Kiburi Homestay. We are growing fast, and our story deserves a voice that matches its depth. Marketing Communications Coordinator at Karunguru Coffee & Tours Ltd (KCTL)
Role Overview:
We are looking for a dynamic, creative and detail-oriented Marketing Communications Coordinator at Karunguru Coffee & Tours Ltd (KCTL) to join our team and help in telling our story across digital, legacy and offline channels.
You will coordinate marketing efforts, develop communication assets, and help shape how the world experiences Karunguru both online, offline and on the ground at the Estate.
Key Responsibilities:
Marketing Communications & Campaigns
- Assist with planning, executing and monitoring integrated marketing campaigns (digital, traditional, experiential).
- Write compelling content for web, email, and social media in line with brand voice.
- Coordinate photography and video shoots that reflect the brand experience.
- Assist in the production and distribution of brochures and branded merchandise.
Digital & Social Media
- Manage and grow social media channels (Instagram, Facebook, LinkedIn, X).
- Develop a monthly content calendar and work with creatives to execute campaigns.
- Track performance metrics (engagement, reach, click-through rates) and recommend
improvements.
PR & Storytelling
- Assist in developing media kits and pitches for lifestyle editors and bloggers.
- Coordinate influencer visits and press trips.
- Maintain a content bank of stories, testimonials and brand moments.
Event & Experience Marketing
- Support the coordination and promotion of onsite events (e.g. Familiarization Tours).
- Liaise with the hospitality and tours teams to align messaging and guest touchpoints.
Reporting & Coordination
- Track and report on campaign outcomes and ROI monthly.
- Work closely with the graphic designer, sales team, and web developers.
- Manage marketing budgets and vendor relationships.
Requirements:
- 2–3 years’ experience in marketing or communications, preferably in hospitality, travel, lifestyle,
or immersive experiences. - Strong copywriting and storytelling skills.
- Working knowledge of Meta Business Suite, email platforms (Mailchimp) and basic CRM
systems(Zoho). - Experience managing social media accounts and campaigns with measurable results.
- Ability to work independently, and flexibly across teams.
- Passion for culture, sustainability, and Kenyan heritage is a big plus.
What We Offer:
- Competitive salary and room for growth.
- A creative, grounded and values-driven team.
- Opportunities to shape a growing brand with a strong identity.
- Work in a serene environment that blends coffee, culture and community.
- Staff discounts on tours, products, and events.
How to Apply as a Marketing Communications Coordinator at Karunguru Coffee & Tours Ltd (KCTL)
Send your CV, a brief cover letter to: Email: hr@k-management.co.ke
Subject Line: Marketing Communications Coordinator
Visit Here > Jobs at Karunguru
Deadline: 22nd August 2025
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