About Jays Wines

Jays Wines is a leading online and retail alcohol distributor in Kenya, known for its wide selection of quality wines, spirits, and beers. We pride ourselves on delivering value, convenience, and a great customer experience to both individual and corporate clients. Digital Marketing Manager at Jays Wines

Role Summary

We’re looking for a results-driven Digital Marketing Manager at Jays Wines  to lead our online growth efforts. The ideal candidate will develop and execute data-driven marketing strategies to grow our digital footprint, drive e-commerce sales, generate leads, enhance customer relationships, and build a strong brand presence online.

Key Responsibilities1. Digital Strategy & Execution

• Design and lead the overall digital marketing strategy aligned with Jays Wines’ business goals.

• Plan and execute campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and influencer platforms.

• Lead Performance Marketing efforts — ROI-focused campaigns that drive traffic, generate leads, and convert sales.

Content & Social Media Management

• Oversee content creation for social media, email marketing, product pages, and blogs.

• Manage a content calendar with engaging, alcohol-compliant content.

• Collaborate with designers and photographers to develop visuals that sell.

E-commerce & CRM Marketing

• Optimize product listings and user experience on jayswines.com.

• Develop retargeting campaigns, abandoned cart recovery strategies, and loyalty programs.

• Implement and manage Customer Relationship Management (CRM) systems to improve customer retention and personalize communication.

• Build and maintain segmented customer databases to enhance lifecycle marketing strategies.

Leads Generation & Conversion

• Develop and execute lead generation strategies through paid ads, gated content, events, and email capture.

• Optimize landing pages and funnels for lead capture and nurture.

• Monitor conversion rates and implement A/B tests to improve sales performance.

• Work with the sales team to align marketing campaigns with lead conversion goals.

Events Management

• Plan and manage marketing-related events such as wine tasting sessions, customer activations, influencer meetups, and product launches.

• Collaborate with the sales and operations team to ensure event logistics and objectives are aligned.

• Leverage events for content creation, lead generation, and community engagement.

Data & Analytics

• Use tools like Google Analytics, Meta Ads Manager, and Hotjar to track, report, and optimize marketing performance.

• Set clear KPIs: traffic, leads, conversion rate, CAC, LTV, ROAS.

SEO & Website Optimization

• Oversee on-page and off-page SEO strategies to increase organic visibility.

• Optimize landing pages and product pages for search and conversions.

Email & SMS Marketing

• Build segmented email and SMS campaigns to drive engagement and repeat purchases.

• Analyze open rates, click-throughs, and conversions for continuous improvement.

Team Leadership & Collaboration

• Manage a small digital team (content creators, media buyers, agencies, or freelancers).

• Coordinate with sales, operations, and customer service to align marketing with business objectives.

Requirements

• Minimum 5 years of experience in digital marketing, preferably in e-commerce, FMCG, or alcohol retail.

• Proven track record of managing and scaling paid media and lead generation campaigns.

• Strong knowledge of CRM tools, SEO, SEM, Google Ads, Meta Ads, TikTok, and influencer campaigns.

• Experience with Shopify, WooCommerce, or other e-commerce platforms.

• Analytical mindset — can interpret data and make decisions fast.

• Excellent copywriting and creative direction skills.

• Familiarity with Kenyan online consumer behavior is a big plus.

• Knowledge of alcohol advertising regulations in Kenya.

Preferred Tools

• Google Ads, Meta Business Suite, Google Analytics 4, Hotjar, Mailchimp/Klaviyo, HubSpot or similar CRM, Canva/Adobe Suite.

Why Join Jays Wines?

• Be part of a fast-growing, modern retail business in Kenya’s dynamic alcohol industry.

• Work with a young, driven team that values innovation and smart execution.

• Competitive salary

• Opportunities for growth and professional development.

How to Apply as a Digital Marketing Manager at Jays Wines 

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