The Kenyan real estate sector continues to be one of the most promising industries for career growth — especially for professionals with a passion for sales and marketing. At the heart of this dynamic field is the Sales and Marketing Officer, a key player who connects property developers with aspiring landowners.
At Ideon Limited, a trusted name in land development, the Sales and Marketing Officer role goes beyond selling plots. It’s about building relationships, understanding client needs, and crafting strategies that turn interest into investment.
1. The Heart of the Role: Turning Leads into Loyal Clients
Success in real estate sales begins with lead generation. Sales officers actively network, attend events, and engage potential buyers both online and offline. By maintaining a healthy sales pipeline, they ensure consistent progress toward monthly and quarterly sales targets.
2. Marketing That Moves People
In today’s digital world, property buyers are increasingly online. The officer develops creative marketing campaigns, leveraging social media, advertising platforms, and even on-site activations to promote Ideon’s projects. Eye-catching visuals, engaging captions, and personalized communication all play a role in attracting attention.
3. Guiding Clients Every Step of the Way
From the first inquiry to the final handshake, sales officers ensure each client has a seamless experience. They conduct property presentations, site visits, and provide the information needed for confident purchasing decisions.
4. Insights Through Research
Understanding market trends, pricing strategies, and customer behavior is essential. Regular market research and reporting help the team stay ahead, allowing Ideon to position its projects competitively.
5. Beyond the Sale
Customer relationships don’t end once the deal is closed. Maintaining contact encourages referrals and repeat business, which are crucial for long-term success in real estate sales.
With a Diploma in Marketing or Real Estate, 2–3 years of experience, and strong communication skills, professionals in this field can build fulfilling careers helping clients achieve their property dreams.
If you’re ready to make an impact in land sales, Ideon Limited offers the perfect platform to grow and succeed.
